Genius Sports is a sports betting data company located in London. Genius has marketing partnerships with sports leagues all over the world to provide sports betting data for various wagering markets. One of the company's most respected partners is the National Football League (NFL).
With NFL teams going to summer training for the upcoming season, the league announced it is extending the sports betting data partnership with Genius Sports through the 2028 Super Bowl. Genius Sports will be the primary sports betting data service for the NFL and expand to "Next Gen Stats" for the league.
Genius Sports is also the distribution partner for the NFL's Watch and Bet program in the US and Canada. The international sports betting data company powers over 98% of the legalized sports betting market for the NFL and Genius Sports drives the innovations such as individual player props, micro-betting and same-game parlays.
Doc's Sports Service has full details in the post, GeniusSports Extends its Sports Betting Data Partnership with the NFL.
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